Cimcorp Group's Brand Space

Welcome to our basic brand identity guidelines. On the right you have a peak of our 50y celebration corporate theme year in 2025. Main colors are electric purple and pure green.

If you can't find something, don't hesitate to be in contact with MarCom members.

At Cimcorp, we are proud pioneers in the automation industry, dedicated not just to delivering groundbreaking solutions but also to crafting experiences that genuinely resonate with our customers.

Our brand embodies a living, energetic, and vibrant essence that is reflected in everything we do. While the forms, shapes, and methods of our innovative solutions may evolve, the vibrant colors and unique shapes remain a constant thread, seamlessly flowing through all of our materials.

The Background

CIMCORP LOGO

Honor our logo

Easy to recognize, to remember and to use. Our logo is the crown of our brand. A logo is a unique brand signature, and is always associated with expectations and experiences. The Cimcorp logo is the most valuable of our external symbols, and one must have a respectful attitude to its usage. Basic colors are black on light surfaces and white on dark or colorful backgrounds.

Note, rectangle guidance shape is not part of our logo. Just letters. Use logo always as cut out letters without background. Do not mimic or rewrite it yourself.

Safety area around logo. Use letter "I" as a reference.

Arial
System font used in MS Office apps and tools — Powerpoint, Word, Excel, Outlook or similar. Font size for e-mail signatures and Word documents is 11pt. For PowerPoints, minimum recommendation is 12pt.

Google Lato
Lato font type is used in all offline and online marketing materials. It gives us a well expected variety and freedom to choose between different variations of boldness.
Download Google Font Lato

Typography

58 degrees shape
Our corporate signature shape is an angled 58° form with a filled color. For official Cimcorp corporate materials, this shape is either yellow or green. It is set up in Official PowerPoint and Word document templates for use.

The position is in the top right corner, leaving space to the right corner with at least its own width.

In advertising, when the 58° diagonal shape is not used and the material is not part of the official corporate basics, the angle can be adapted as an illustrative element. Its color and effects may also vary to support the desired mood, while still aligning with brand vertical principles.

Corporate signature shape

Our identifiable colors are yellow and black. We're infusing our palette with veggie green, adding vibrancy and a sense of freshness to our identity.

Colors

Rice white

A warmer tone of white.

RGB 252/252/252
HEX #FCFCFC
CMYK C 1/1/1/0
CMYK U 2/1/1/0
PMS 179-1 C
PMS 179-1 U
RAL 9016

Rich black

A warmer tone for black.

RGB 18/18/18
HEX #121212
CMYK C 60/40/40/100
CMYK U 86/69/43/55
PMS Black 6 C
PMS Black 6 U
RAL 9005

Yellow

Used as a corporate color in official documents with diagonal 58° shape element. Main color for tire industry with black.

RGB 255/239/25
HEX #FFEF19
CMYK C 0/6/90/0
CMYK U 0/2/79/0
PMS 107 C PMS 107 U
RAL 1016

Veggie green

Minimum role if used with yellow. Presented in Official PowerPoint templates with diagonal 58° shape element.

Main color for grocery retail, services, hr, recruitment, qhse, sustainability and battery — for prints, vinyl tapes, expo walls use:

RGB 0/153/38
HEX #009926
CMYK C 89/0/100/10
CMYK U 79/0/97/0
PMS 2426 C
PMS 2426 U
RAL 6016

Creative work

When doing creative work: colors can be nuances of one color shade, tone, saturation, transparency, or even manipulated with an effect to provide desired outcome for the purposes. Be consistent. You can vary one color with five shades to white to have a new set of color tones.

Accent colors

In our branded material with Cimcorp logo, these candy-shop shop colors can be used as accent colors to bring vibrancy and consumer-like feeling with maximum of 10% ratio.

CFlow green

RGB 0/199/177
HEX #00C7B1
CMYK C 66/0/39/0
CMYK U 58/0/32/0
PMS 3265 C
PMS 3265 U
RAL 6027

CFlow blue

RGB 0/175/215
HEX #00AFD7
CMYK C 86/0/9/0
CMYK U 60/0/11/0
PMS 638 C
PMS 638 U
RAL 5024

CFlow magenta

RGB 224/69/123
HEX #E0457B
CMYK C 0/83/16/0
CMYK U 0/78/23/0
PMS 205 C
PMS 205 U
RAL 4003

Screaming pink

RGB 225/0/152
HEX #E10098
CMYK C 5/92/0/0
CMYK U 0/94/0/0
PMS Rhod. Red C
PMS Rhod. Red U
RAL 4010

Pink

RGB 255/81/109
HEX #FF516D
CMYK C 0/79/36/0
CMYK U 0/66/28/0
PMS 191 C
PMS 191 U
RAL 3027

Orange

RGB 255/54/59
HEX #FF363B
CMYK C 0/79/77/0
CMYK U 0/65/78/0
PMS 3556 C
PMS 3556 U
RAL 2005

Spring green

RGB 191/228/0
HEX #BFE400
CMYK C 28/0/100/0
CMYK U 25/0/83/0
PMS 382 C
PMS 381 U
RAL 6039

Pure blue

RGB 2/218/248
HEX #02DAF8
CMYK C 54/0/6/0
CMYK U 54/0/10/0
PMS 915 C
PMS 915 U
RAL 220 70 35

Powder pink

RGB 249/134/177
HEX #F986B1
CMYK C 0/61/6/0
CMYK U 1/56/1/0
PMS 9324 C
PMS 9324 U
RAL 3015

Misty orange

RGB 255/179/146
HEX #FFB392
CMYK C 0/43/40/0
CMYK U 0/42/38/0
PMS 9240 C
PMS 9280 U
RAL 060 80 40

Powder blue

RGB 140/202/224
HEX #8CCAE0
CMYK C 50/0/12/0
CMYK U 47/0/11/0
PMS 9464 C
PMS 9460 U
RAL 240 80 20

Sprout green

RGB 158/224/159
HEX #9EE09F
CMYK C 37/0/31/0
CMYK U 32/0/35/0
PMS 2254 C
PMS 2254 U
RAL 6019

Use yellow as a main color for corporate look. Black is in minor role with yellow. Do not use colors if you're not guided further. Ask help from marcom@cimcorp.com.

These candy-shop colors are also used where multiple different colors are needed, such as in Cimcorp CFlow and with its various software UI views. Cimcorp CFlow UI platform is grey toned - not huge contrasts. Other corporate external platforms in use should be that of provided without huge alterations.

EXPOS & INTERIORS

Instead of white, or rice white color for walls or furnitures. Select light oak as wood tone. If printed light oak, turn to marcom@cimcorp.com for graphic materials and guidelines.

Electric purple

Cimcorp Group, corporate 50 years celebration color.

RGB 96/41/198
HEX #6029C6
CMYK C 92/87/0/0
CMYK U 80/79/0/0
PMS 2090 C
PMS 2090 U
RAL 5002

Brand: Cimcorp

Future of Automation
Automation integrator

White rice is equivalent to light oak in exhibitions.

Color hierarchy.

About Cimcorp
Cimcorp is a global automation integrator that has been simplifying material flows since 1975. We improve our customers’ profitability by offering unique solutions for automation. Our reliable robotic systems run with easy-to-use software, optimized for intralogistics, and our lifetime services secure our customers’ success in business.

As a global system integrator, we make it possible for our customers – who work in grocery retail, EV-Battery and the tire industry – to succeed in their market, today and tomorrow. With a worldwide network of offices and partners – and as a member of Murata Machinery Ltd., one of the world's largest logistics automation suppliers – Cimcorp offers local support globally.

Solution brand: Dreamfield

Future-proof your supply chain.
Easy. Reliable. Efficient.

White rice is equivalent to light oak in exhibitions.

Color hierarchy.

Future-proof your supply chain with Dreamfield by Cimcorp
Dreamfield is all about delivering the best shopping experience for your customers, maximizing the efficiency in your distribution center and ensuring your workers wellbeing. Thanks to on-time deliveries, store-friendly pallets, and optimized inventory management, your stores will always be ready to serve.

Solution brand: Dream Factory

Boost your productivity.
Easy. Reliable. Efficient.

White rice is equivalent to light oak in exhibitions.

Color hierarchy.

Boost tire factory productivity with Dream Factory by Cimcorp
Dream Factory is a turnkey solution with sophisticated software and automation combination. With Cimcorp’s software you will manage the plant’s millions of data points integrating each management level from PLC to ERP as one entity. You can select a totally new end-to-end automated tire plant, from raw materials to shipping area. For operative factories you can select certain areas, smaller modules or equipments for green tire or finished tire automation.

Solution brand: EV-Battery

Supercharge your gigafactory.
Easy. Reliable. Efficient.

Cimcorp, Murata Machinery Ltd., and AGVE are marketing, led by Cimcorp.

Color hierarchy.

Powering tomorrow, together
Our battery solution brings together the expertise of Cimcorp and our group companies, Muratec and AGVE, integrating cutting-edge automation technologies to improve efficiency, reduce costs, and enhance quality.

Our system combines gantry robots, automated storage and retrieval systems (ASRS), automated guided vehicles (AGVs), and conveyor technology to optimize key stages of battery production.

Digital platforms

Cimcorp uses sleek, modern, and minimalistic digital frontend platform.

Name
Rice White
White Grey
Light Grey
Mid Grey
Dark Grey
Rich Black
Yellow
Veggie Green

HEX
#FCFCFC
#FAFAFA
#F5F5F5
#C8C8C8
#737373
#121212
#FFEF19
#009962

Usage
for backgrounds and large surfaces
separating backgrounds and large surfaces
Background variation, cards, section dividers
Secondary elements, inactive UI items
Supporting text, dividers
Main text, headlines and important controls, icons
Highlights, interactive states, warning
Highlights, interactive states, positive

Provide separation through light and shadow rather than saturated color. Pure white is allowed for highlights.

Accessibility and usability guidance
  • Ensure contrast ratios of at least 4.5:1 for all text and icons; yellow on white backgrounds should be paired with darker outlines or shadow for clarity.

  • Use green and yellow in shapes, icons, or motion.

  • Use accent accent colors on small items and highlights.

  • Maintain consistent grid, spacing and typography (Lato font, ample white space).

  • Offer a dark mode using rice white text over dark grey (#121212) backgrounds.

Example interface application

Element Recommended colors
Background Rice White #FCFCFC, addition #FAFAFA
Header/Footer Light Grey #F5F5F5
Main Text Rich Black #121212
Buttons Rich Black #121212 edge/border and text, Rice White #FCFCFC fill
Buttons hover Veggie Green #009926 edge/border, Rich Black #121212 text
Buttons hover Yellow #FFEF19 fill with Rich Black #121212 text
Icons / Dividers Medium to Dark Grey range (#C8C8C8–#737373)