Cimcorp Group's Brand Space
Welcome to our basic brand identity guidelines. On the right you have a peak of our 50y celebration corporate theme year in 2025. Main colors are electric purple and pure green.
If you can't find something, don't hesitate to be in contact with MarCom members.
At Cimcorp, we are proud pioneers in the automation industry, dedicated not just to delivering groundbreaking solutions but also to crafting experiences that genuinely resonate with our customers.
Our brand embodies a living, energetic, and vibrant essence that is reflected in everything we do. While the forms, shapes, and methods of our innovative solutions may evolve, the vibrant colors and unique shapes remain a constant thread, seamlessly flowing through all of our materials.
The Background
CIMCORP LOGO
Honor our logo
Easy to recognize, to remember and to use. Our logo is the crown of our brand. A logo is a unique brand signature, and is always associated with expectations and experiences. The Cimcorp logo is the most valuable of our external symbols, and one must have a respectful attitude to its usage. Basic colors are black on light surfaces and white on dark or colorful backgrounds.
Note, rectangle guidance shape is not part of our logo. Just letters. Use logo always as cut out letters without background.
Safety area around logo. Use letter "I" as a reference.
Arial
System font used in MS Office apps and tools — Powerpoint, Word, Excel, Outlook or similar. Font size for e-mail signatures and Word documents is 11pt. For PowerPoints, minimum recommendation is 12pt.
Google Lato
Lato font type is used in all offline and online marketing materials. It gives us a well expected variety and freedom to choose between different variations of boldness.
Download Google Font Lato
Typography
58 degrees shape
Our corporate signature shape is an angled 58° form with a filled color. For official Cimcorp corporate materials, this shape is either yellow or green. It is set up in Official PowerPoint and Word document templates for use.
The position is in the top right corner, leaving space to the right corner with at least its own width.
In advertising, when the 58° diagonal shape is not used and the material is not part of the official corporate basics, the angle can be adapted as an illustrative element. Its color and effects may also vary to support the desired mood, while still aligning with brand vertical principles.
Corporate signature shape
Our identifiable colors are yellow and black. We're infusing our palette with veggie green, adding vibrancy and a sense of freshness to our identity.
Colors
Rice white
A warmer tone of white.
RGB 252/252/252
HEX #FCFCFC
CMYK C 1/1/1/0
CMYK U 2/1/1/0
PMS 179-1 C
PMS 179-1 U
RAL 9016
Rich Black
A warmer tone for black.
RGB 18/18/18
HEX #121212
CMYK C 60/40/40/100
CMYK U 86/69/43/55
PMS Black 6 C
PMS Black 6 U
RAL 9005
Yellow
Used as a corporate color in official documents with diagonal 58° shape element. Main color for tire industry with black.
RGB 255/239/25
HEX #FFEF19
CMYK C 0/6/90/0
CMYK U 0/2/79/0
PMS 107 C PMS 107 U
RAL 1016
Veggie Green
A secondary main color, presented in Official PowerPoint templates.
Main color for Grocery retail, services, hr, recruitment, qhse, sustainability and battery — for prints, vinyl tapes, expo walls
RGB 0/153/38
HEX #009926
CMYK C 89/0/100/10
CMYK U 79/0/97/0
PMS 2426 C
PMS 2426 U
RAL 6016
Pure Green
Battery, and official theme accent color for corporate 50y celebration in 2025.
RGB 63/232/145
HEX #3FE891
CMYK C 48/0/45/0
CMYK U 45/0/40/0
PMS 916 C
PMS 916 U
RAL 6038
Colors can be nuances of shade, tone, saturation, transparency, or even manipulated with an effect to provide wanted outcome for the purposes. You can vary one color with five shades to white to have a new set of color tones. Don't go overboard and have a clear, meaningful mindset!
These candy-shop colors are also used where multiple different colors are needed, such as in CFlow software UI views.
Accent colors
In our branded material with Cimcorp logo, these candy-shop shop colors can be used as accent colors to bring vibrancy and consumer-like feeling with maximum of 10% ratio.
CFlow Green
RGB 0/199/177
HEX #00C7B1
CMYK C 66/0/39/0
CMYK U 58/0/32/0
PMS 3265 C
PMS 3265 U
RAL 6027
CFlow Blue
RGB 0/175/215
HEX #00AFD7
CMYK C 86/0/9/0
CMYK U 60/0/11/0
PMS 638 C
PMS 638 U
RAL 5024
CFlow Magenta
RGB 224/69/123
HEX #E0457B
CMYK C 0/83/16/0
CMYK U 0/78/23/0
PMS 205 C
PMS 205 U
RAL 4003
Screaming Pink
RGB 225/0/152
HEX #E10098
CMYK C 5/92/0/0
CMYK U 0/94/0/0
PMS Rhod. Red C
PMS Rhod. Red U
RAL 4010
Pink
RGB 255/81/109
HEX #FF516D
CMYK C 0/79/36/0
CMYK U 0/66/28/0
PMS 191 C
PMS 191 U
RAL 3027
Orange
RGB 255/54/59
HEX #FF363B
CMYK C 0/79/77/0
CMYK U 0/65/78/0
PMS 3556 C
PMS 3556 U
RAL 2005
Spring Green
RGB 191/228/0
HEX #BFE400
CMYK C 28/0/100/0
CMYK U 25/0/83/0
PMS 382 C
PMS 381 U
RAL 6039
Pure Blue
RGB 2/218/248
HEX #02DAF8
CMYK C 54/0/6/0
CMYK U 54/0/10/0
PMS 915 C
PMS 915 U
RAL 220 70 35
Powder Pink
RGB 249/134/177
HEX #F986B1
CMYK C 0/61/6/0
CMYK U 1/56/1/0
PMS 9324 C
PMS 9324 U
RAL 3015
Misty Orange
RGB 255/179/146
HEX #FFB392
CMYK C 0/43/40/0
CMYK U 0/42/38/0
PMS 9240 C
PMS 9280 U
RAL 060 80 40
Powder Blue
RGB 140/202/224
HEX #8CCAE0
CMYK C 50/0/12/0
CMYK U 47/0/11/0
PMS 9464 C
PMS 9460 U
RAL 240 80 20
Sprout Green
RGB 158/224/159
HEX #9EE09F
CMYK C 37/0/31/0
CMYK U 32/0/35/0
PMS 2254 C
PMS 2254 U
RAL 6019
Use either yellow or green as a main color. These two should never compete—one is always the main color, while the other complements it as a subordinate tone.